It may seem easy: A search for relevant keywords with little competition but still some traffic potential is followed by an optimization of the site, posts or ads. Optimized pages should have a 2-5% keyword density and as many links as possible from forums, blog comments and Facebook posts. Perhaps one day, a genius will rise and invent an automatic content-creating machine that will operate according to these rules of thumb. The entire Internet's traffic will then funnel to his or her site and the world will collapse into itself.
This is not how HATAMMY does digital marketing. We begin by understanding the customer's marketing strategy from which we derive the digital strategy. The project is planned accordingly, using the optimal and most relevant tactical tools at our disposal. And there are many platforms and services to choose from on the road to success.
Above all, we believe in quality content: Custom-made posts for social media, optimized meta tags (which serve as the site's business card in search engine result pages), targeted articles and content collaborations with other web sites. Typos, proofing errors, overloading the text with keywords - all have a negative impact on how the site is perceived by both readers and search engines. Once we have mapped the site's semantic field, we design the content solution and plan its distribution.
Extensive experience with Internet and printed content - check. Extensive experience in SEO for some of the largest web-sites in Israel -fa check. But Tammy brings so much more to the table. Other than the sheer fanatic-like dedication to her work and customers, and her, sometimes annoying, attention to details, Tammy also manages her food blog and its Facebook page quite successfully, reads huge amounts of books and makes sure to jog at least 4 times a week. She's also incharge of the carbons at home, so the jogging thing is pretty self explanatory...
Read More in her Linkedin Profile.
We want to know as much as possible about the businesses and websites we work with, which is why our SEO projects begin with an in-depth analysis of the site: its code, CMS, tags, and more. Nothing escapes our magnifying glass.
Analyzing the site's structure and following up on the resolution of problems ensures the site is easily crawled by search engines. Simultaneously, we conduct the keyword research: We intentionally perform crucial parts of the process manually - so that we do not miss a thing. In addition to focusing us on the most suitable keywords, the research enables us to better understand out customer's market and content worlds, including its main competitors and their strengths and weaknesses.
The real challenge starts then: Creating the content strategy that will serve the customer's organic optimization goals, while aligning with its marketing strategy.
And then what? We make it our business to live in your website, constantly sending out optimization recommendations based on traffic trends and the site's growth and structural changes. We come up with fresh ideas for content and launch new projects to attract traffic. We stay up to speed with SEO news from around the world which may be relevant to you, and test ourselves again and again. And again.
Would you like to know more? Just send us an e-mail.
Life is a project, and Roi, with years of project management experience under his belt, treats it as such. With his understanding of Internet businesses and a healthy technological background, Roi enjoys optimizing any process. He is also a skydiver, scuba diver and a skipper, so it's no wonder he started HATAMMY - his most extreme adventure yet.
Read More in his Linkedin Profile.
Amit’s work ethic is something to look up to, he’s very business savvy having years of experience managing multi- million dollar projects and an encyclopedia like knowledge for any technological gadget, service or app. Amit is a web master with Wordpress & WooCommerce wizarding capabilities. In his free time you will find Amit scuba-diving, or simply learning by heart yet another product spec.
Read More in his Linkedin Profile.
Remarketing, Reach, CTR, Engagement, Ad attribution - everybody knows the buzzwords, and every service provider is more or less familiar with the logic of the platform used. We offer additional surprises: We have acquired years of experience in content writing and editing, producing call-for-action texts, designing and executing large-scale projects as well as analyzing data from large campaigns in Israel and worldwide.
We emphasize the correct optimization of landing pages, precise market segmentation and writing copy that corresponds with brand values. Above all, we focus on continuous learning from each and every campaign to constantly improve results.
Would you like to know more? Just send us an e-mail.
HATAMMY is a leading company in designing and building WordPress based websites and WooCommerce stores. We believe in turn-key solutions - ready to launch websites, with no additional changes or modifications required by our customers. Our extensive knowledge in digital marketing, as well as our experience in eCommerce are reflected in our selection of base themes we use for the sites we build, in the out of the box SEO optimizations we deliver our sites with, and in our meticulous hand picking of the best plug-ins and 3rd party add-ons we suggest offer our clients. This knowledge and experience gives us a huge advantage over other players in our industry.
Would you like to know more? Just send us an e-mail.
"Working with you is a rare pleasure. In addition to your deep and wide-reaching understanding of all things digital, SMO and SEO, it is astonishing to find, over and over again, your patience and constant will to help and grow, which makes our partnership successful and fun." (Racheli Krut, gourment jounalist, and editor in chief of foodpage.co.il)
"You brought cookies, right?" (Tammy Hamawei - producer, Imagine Media)
"...a deep understanding of the lifecycle of Internet projects starting at the design and planning phases." (Mony Brosh - CMO, Imagine Media)
"We're glad we found you. The emphasis you place on learning the fashion market in which Story operates and your aspiration to better understand our company's values is felt all along of the way. Your attention to details, the weekly status meetings, and your level of availability turn this partnership into a real pleasure." (Lee Keneth - Director of Online group, :Story)
"Reliability, transparency and professionalism one does not meet on a daily basis in the Israeli Internet market." (Ori Landa, antrepaneur and consultant - Web technologies)
"During our project together we felt like Tammy was part of the team rather than a service provider." (Maya Dorenstein Yatir - CMO, Rav-Bariach)
"Customer stisfaction is obviously your top priority." (Amir Prezenti - V.P, CTC)
"We truely appreciate your availablity, original ideas, and above all - your personal dedication to our site and business." (Noam Davidian - CEO, p1000.co.il)
"Top-quality service from intelligent people, who understand the web, and are above all pleasant." (Hava Chen, Founder and CEO - Robinzone Design)
We care. We are familiar with the darkest corners of our customers' websites. We are meticulous, allowing nothing to slip between the cracks. We are neat and organized and never act without a design or a plan. This is HATAMMY - a small and proud digital marketing agency.
What do we offer? In addition to inbound marketing services that leverage the plethora of tools available on the web, years of experience in IT and project management, and an extensive background in content-creation for print and the web - we offer that same level of care and concern, that uncompromizing attention to detail and relentless search for quality that make us a true partner rather than just another service provider.
Would you like to know more? Just send us an e-mail.
Customers used to be a faceless crowd. Today, they are no longer faceless: Customers can voice their complaints and praises using your social media profile in Facebook, LinkedIn, Google+, Instagram, or any other social platforms you choose to appear in. This audience requires an attentive ear and fast responsiveness for requests, questions, complaints and such - but not solely that.
Your audience desires interesting, relevant and sometimes entertaining content, unique promotions, information about the products or services you offer and much more.
This is where we enter the picture. We understand the great value of business profiles in social media, acting as the face of your company, not less. We understand that comme-il-faut management of your social profile will ensure trusting customers who will become ambassadors of your brand.
We offer years of experience managing huge social business accounts, content curation and editing, attention to details and many other candies...
Coming Soon.
Site optimization for the correct keywords attracts the right traffic to the relevant pages and converts. Properly-executed SEO campaigns work wonders in the long run.
It is simple to invest more money and convert more. The trick is to decrease investment and still increase conversion. A well-designed SEM campaign can be ROI positive from day one.
Wordpress Websites and WooCommerce Stores
A well-managed business profile in any social platform builds trust between the brand the public. If leveraged properly, this trust can create long-lasting relashionships from which priceless knowlege can be gained.
We in two words: small and gorgeous.